Vertical fractures are cracking open all over the digital landscape and your brand needs to know where and how to navigate these new lands of opportunity or face the risk of falling into the abyss.
By vertical fractures we mean the platforms that are continuing to drive affiliate growth for the brands that are brave enough to align themselves with these treasure troves of users - Houzz
By vertical fractures we mean the platforms that are continuing to drive affiliate growth for the brands that are brave enough to align themselves with these treasure troves of users - Houzz have seen incredible growth, originally a Pinterest style behemoth for architectural and furniture lovers (I personally frequented to check out cool houses and chic office spaces), it has now become the one-stop shop for anything home + style related.
Lyst, the London based home for all the clothes you wish you could afford (so you save it for when your bank balance looks healthier) has been running for some time in driving traffic to retailers and operating an affiliate model with its retail and brand partners.
There are notable others that offer a very similar product experience and rising platforms such as Musical.ly where it's unknown what form of impact it may bring for retailers - the reality is these platforms are gaining millions of users and when integrated with an influencer network solution can begin to see an off-shoot of revenue streams where never previously conceived.
It's ultimately chaotic and scrappy but is beginning to slowly eat into existing well placed brand margins and consequently department store revenues are taking a hit. This is a case of being where the customer is, if customers are not retreating back to your stores or online commerce channels then it's time to take the product to them with aligned partnerships flying in the face of the socially acceptable apps.
Can CloudCascade™ help?
With our newly launched CloudCascade™ for technology plan - retailers can gain discounts to multiple industry leading platforms in all domains via our accredited partnerships and we include top to bottom team hiring and training for this field on-site following a full brief with your buying, marketing and strategy personnel.
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