In the majority of cases, Advanced at $299 a month and 1.6% of transaction fees + £0.20p is more than capable of holding its own for Independents, mid-market brands and wholesalers - And is certainly capable with its feature set for those entering into their first foray in eCommerce, seeking a revamp or wanting an alternative to Magento (perhaps due to Magento's excessive development costs and insufficient plug-and-play integrations).
Shopify Advanced is fully equipped to deal with spikes in traffic and malicious fraudsters, has unlimited SKUs and variants, fully accredited SSL encryption, an in-store ePOS integration for $49 more and near enough any other integrations you may be seeking at the backend given how their liquid interface operates.
Shopify Plus has been engineered as Shopify's next step to get closer to the big boys of self-serve commerce, such as the Commerce Cloud from Salesforce (formally Demandware) and they've done an exceptional job at taking that next step.
Firstly, what are you really getting with Shopify Plus;
In other words, it's equipped to handle any retail initiative, Shopify Plus could handle Adidas and Zara, in fact the only retailer that would crush it is Amazon and Amazon had to build a server farm to equip themselves. You're not Amazon, so you don't need to worry.
So at such scale, do you really need Shopify Plus? Starting at around $2,000 a month puts it in total alignment with Magento's entry level license but possibly still more affordable given less of a demand for routine developer updates.
Where you are going to want Shopify Plus is if you want to push out that extra efficiency with dedicated support, 80 millisecond page load times are going to delight customers and increase conversions. Speed is money. While the Shopify URL at checkout isn't exactly a problem in the Advanced package, it's a more profound touch to have your own brand name in the checkout with Plus. Will it increase conversions? Possibly but we're talking at around 0.2%-0.3%.
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