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The modern Slack enterprise

Why Slack is the only communications tool your business needs

Disclaimer : We use Slack at Aulter (for good reason)

Slack as in loose? No, Slack as in the fast growing customer relationship management (CRM) platform that has seen enormous growth Internationally, from teams at NASA who are putting robots on Mars to GlaxoSmithKline and big pharma - A tool that has unparalleled integrations across every vertical, if it's good enough for NASA's project teams, you can be sure it's good enough for you.

Brilliant but this sounds expensive - No, it's actually free to use for unlimited team sizes with a message bank of up to 10,000, after that it's £5.25 a month per user and if you want to go all in for the Slack Enterprise Grid encryption it comes out at £9.75 a month per user. Ultimately, the free edition should be enough for your store associates with your head office and store management teams on the standard plans for extra file storage and unlimited messaging archives.

Alternative solutions or nothing?

But Workplace by Facebook is free with unlimited messaging archives, WhatsApp groups is totally free to use and all our employees already use both platforms and know how to navigate the interface, I hear you saying. Yes, Facebook's Workplace is totally free and the premium plans are totally free until September the 30th this year, WhatsApp now has encrypted messages and is of course a brilliant communications tool - both have audio and video communication capabilities built-in too.

Yammer (owned by Microsoft) initially broke out as a brilliant success, Trello (acquired by Jira) is a great tool but more development and design focussed, Chatter by Salesforce is more sales based and there's really no shortage in this field - Zoho, Capsule, Hubspot and SugarCRM just to name a few. It's easy to understand why Facebook has jumped into this area, with over 1 billion users and millions of businesses already signed up, it's a natural progression for the way they see work evolving.

Feeling for Facebook

There are three areas of immediate concern with Workplace by Facebook for us;
 

  • Cultural - Facebook is where your employees go to procrastinate, is it really so smart psychologically to implement Facebook for work practises on a daily basis and the inevitable lap over
  • Integrations - A lack of we should mention, undoubtedly this will change over time but presently Slack has a massive ecosystem connecting to every dimension of your business and its software solutions
  • Data Ownership - Facebook already owns your private photos, life memories and communications, do you really want to hand over company data too to what is the largest media and advertising company on the planet

OK, Slack it is

You might be thinking, this is yet another tool for our teams to get to grips with and will require transferring all our vital team communications over before being able to utilise it accordingly. This is why at Aulter we've made the step to not only include onboarding, training and support for Slack for absolutely no cost but also carry out the setup, permissions and channel grouping for free alongside any other of our Integrations.

That's right, if you elect to go with any of our Integrations or storefront implementations we will flat out, set up Slack for you and carry out any necessary training to compliment your newly adopted communications platform.

What are the main things we can do inside, Slack?

This depends on how deeply you wish to integrate Slack into your business, you can use it purely for communications across various verticals such as marketing, social media, PR - Or, you can ingrain Slack more purposefully and use 'webhooks' to pull in relevant data feeds from your eCommerce customer support tickets, payments data, promotions, virtually any triggers you can think of.

You can also use Slack for very specific communications on subjects such as known shoplifters entering your premises, store and department specific information, employee rota scheduling; as well as Slack hosting private groups with admin controls and direct messages between employees for sensitive or private topics of discussion.

How is this achieved? Channels (or groups/topics/boards), as well as team specific accounts are created very easily by the administrator (or whoever with admin controls) to address the topic and material of a newly created channel. Long text, articles, media and all relatable content can be shared inside a channel, similar to that of Facebook.

An example?

  • External guests or teams

There's the ability to momentarily add contractors, engineers, brand reps or external stakeholders to related channels to share vital information or engage speedily on critical areas of your business. They don't have to be employees but can collaborate with your teams effectively and concisely on the subject matter to update all project and business owners, teams and managers.
 

  • Webhooks

Webhooks are connected scripts between vendor applications to extract vital data feeds into your Slack channel; this might be customer support, fraud triggers, payment gateway information or any critical data that you want immediate push notifications regarding to your mobile device wherever you are in the world.
 

  • Video Conferencing and Multi-Store engagement 

Hold conferences or one-to-one calls for when verbal communication is a necessity; Slack is also brilliant at engendering a greater corporate outlook from your employees by understanding what's happening on a daily basis at other branches. Only an Independent? A brilliant, speedy tool to share all daily and weekly information across departments and divisions to empower your teams collaborative ethos
 

  • Training and Onboarding

An excellent tool to sculpt out and pin all key information for new employees to better understand the job specifications and the culture that currently exists in your business; connect any applicant tracking systems or learning management systems to Slack and use the respective channel as a basis for all employees and managers to utilise when informing teams of key materials and information to do their jobs at the best of their abilities.

These are some of the basic use cases for Slack within your teams daily activities, at Aulter we see it as the central nervous system, culture identifier and a great tool to build confidence and engagement between your branches and teams; equipping them with the information they need to serve your customers better every day and remain as motivated and knowledgable to be a core asset for your business' objectives.

We also use Slack when communicating with our client base, we create a channel that's dedicated to you (or a few, senior team members) related to your account with us and the project material. It eliminates the need for an enormous email exchange with 10+ parties CCd (or BCCd) in, it allows for much richer media detail and digital asset exchange at a faster speed and facilitates all communications in black and white for any historical analysis. When opening an account with Aulter, you'll immediately witness the advantages that Slack presents when it comes to getting business done efficiently and enjoyably at a very modest cost.

These are some of the basic use cases for Slack within your teams daily activities, at Aulter we see it as the central nervous system, culture identifier and a great tool to build confidence and engagement between your branches and teams; equipping them with the information they need to serve your customers better every day and remain as motivated and knowledgable to be a core asset for your business' objectives.

We also use Slack when communicating with our client base, we create a channel that's dedicated to you (or a few, senior team members) related to your account with us and the project material. It eliminates the need for an enormous email exchange with 10+ parties CCd (or BCCd) in, it allows for much richer media detail and digital asset exchange at a faster speed and facilitates all communications in black and white for any historical analysis. When opening an account with Aulter, you'll immediately witness the advantages that Slack presents when it comes to getting business done efficiently and enjoyably at a very modest cost.

Give us a shout today and we can oversee Slack's integration for your core, senior teams and on-site associates.

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